Choose Well campaign launched


Image of the Choose Well logo and text: Get the right treatment for youChoose Well is a regional public information campaign, led by the Health and Social Care Board. Its aim is to raise awareness to help people gain a better understanding of the range of health services available to treat everything from a common cold to a major emergency.

Whether it is:

  • checking online;
  • a trip to the pharmacy; or
  • an appointment with a GP,

if people choose well, they will get the right services for them and will help the health service to help them.  

The Health Minister, Edwin Poots, MLA, officially launched the ‘Choose Well’ campaign this month and urged people to think carefully about how they use the health service, should they or a member of their family become unwell or have an accident:

Photograph taken at the Choose Well launch. Healthcare professionals supporting the launch of Choose Well. Dr Ian Clements, Chairman, HSCB; Dr Laurence Burke, Acute Specialist, Belfast Health and Social Care Trust; Maeve Hully, Chief Executive, Patient Client Council and Health Minister, Edwin Poots, MLA.

Healthcare professionals supporting the launch of Choose Well. Dr Ian Clements, Chairman, HSCB; Dr Laurence Burke, Acute Specialist, Belfast Health and Social Care Trust; Maeve Hully, Chief Executive, Patient Client Council and Health Minister, Edwin Poots, MLA.

“We know through research that people are using their GPs when self-care or a trip to the pharmacy will do.  For example, around 40% of 16-24 year olds have visited their GP in the event of a cold. Because the number of genuine urgent and emergency cases rises during winter hospitals, GPs and community nursing teams all have their hands full. Very often people do not need to see a GP; pharmacists can advise patients on minor ailments, pain relief, skin complaints, coughs and colds, over-the-counter or on the telephone.”

Speaking at the Choose Well launch, Dr Ian Clements, Chair of the Health and Social Care Board, said: “Whilst we are extremely pleased that the research the Board commissioned showed that across Northern Ireland there are high satisfaction rates with health and social care services, it also highlighted that at times people aren’t using the right services, in the right place, at the right time. Through this campaign we will be asking the public to think about the services they use and help us to help them by choosing well.”Read more on which service is most appropriate for you, visit: www.nidirect.gov.uk/choosewell

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